Printed Jun. 13|Updated Yesterday

Tampa wellbeing insurance policy tech company Benefytt Systems has picked a new leader.

Todd Baxter has been named CEO of Benefytt, a well being insurance policy market and distributor of Medicare-related plans. The Carrollwood business was acquired by private equity business Madison Dearborn Companions in 2020 in a deal really worth $625 million.

Baxter replaces interim CEO Domenick DiCicco, who will continue to be the company’s normal counsel following filling in for previous CEO Gavin Southwell. Baxter is the former government vice president and main products and services officer of the track record screening enterprise HireRight.

Todd Baxter was named CEO of Tampa health insurance tech company Benefytt Technologies on  June 13, 2022.
Todd Baxter was named CEO of Tampa health and fitness insurance plan tech corporation Benefytt Systems on June 13, 2022. [ Benefytt Technologies ]

“I am grateful for this option to guide Benefytt and be a part of in the company’s mission to assist and boost the health insurance policy enrollment practical experience for many Individuals,” Baxter claimed in a statement. “I have been exceptionally impressed with Benefytt’s commitment to offering ground breaking and remarkably-personalized healthcare coverage answers, and I appear ahead to introducing my insights and skills for the reward of our teams, industry associates and buyers.”

Associated: Tampa tech organization Benefytt sets $625 million sale to personal firm

Founded in 2008 and previously recognized as Health and fitness Insurance policy Improvements, Benefytt was after just one of Tampa Bay’s speediest-developing general public providers, with revenues of $381.8 million in 2019. It is also had authorized issues, experiencing various condition investigations and condition and federal lawsuits into its sales and advertising tactics, which complaints said involved marketing “virtually worthless” strategies. As The New Republic highlighted final year, Benefytt is the guardian of TogetherHealth, which operates Medicare insurance coverage advertisements featuring stars like Joe Namath, William Shatner and Jimmie Walker.

“We are happy to welcome Todd to Benefytt and think that he provides precious perspective and operational abilities, which will make it possible for the organization to be successful in the evolving Medicare market,” Benefytt board member Vahe Dombalagian mentioned in a statement. “As Benefytt strengthens its leadership place in the well being insurance policies technology industry, we look forward to doing work closely with Todd, Domenick and the overall management workforce to assistance Benefytt’s continued transformation and progress in its subsequent chapter.”